Zombie Zeitgeist: October 2015

Sunday, October 11, 2015

The Epidemiology of Brand Awareness

Authored by Jack Larson

Zombie Marketing is an approach to making your brand as contagious

and communicable as a zombie virus. It's a set of strategies and tactics

for marketing success built upon The World Health Organization's five main

phases of a pandemic. These describe the spread of a virus from patient zero

to pandemic status.

Zombie Marketing is a new way of looking at generating brand awareness

and how social media has enabled the entrepreneur to exploit the vast

opportunities which have emerged in the post-apocalyptic context of

a fragmented marketplace